As brands battle the decision whether to go social media, how to engage new media platforms and exploring the new ways to sell their products and engage their rapidly changing…
In a move seen as another evidence that communication is changing. Mallam Nasir El-Rufai, one of Nigeria’s tech-savvy public figures posted about his own arrest on Twitter. “Got detained by…
Guest blogging means many things to different categories of people. To internet marketers and bloggers, it is a powerful way of helping boost internet rankings and generate traffic/leads. To organisations,…
NOTE: I have been workng on my free report on the changing nature of consumer behaviour in Nigeria and Africa and had missed the release date by 24hours, but i…
Viral marketing is already a strategy most international organizations are using as leverage in building loyalty between their brands and customers. It started way long in getting words and songs…
Last week was pretty exciting for me. Apart from the Nigerian Presidential elections, I started the week by traveling to the University Ilorin to speak to a set final year…
New technology is one of the factors that drive innovation and this is gradually happening in Nigeria even among people who think Social Media will fizzle out with time. Advent…
Social Media is rising like an epidemic and I know special attention by social media websites are directed towards Africa’s fastest growing internet penetration rate. More brands and organisations are…