One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…
It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple…
I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member…
I was used to hating details. They are just simply boring; being a creative person, I prefer to let someone else take care of the finicky part of work while…
The weekend has everything I was hoping to have, beautiful time to rest and get major things done. I used to feature a role model every month where I will…
There are few times you get this kind of feeling after watching a great football match like the Arsenal- Barcelona match. It was a mixture of explosive and classical football….