With #OgaAtTheTop still trending on Twitter and going viral over the digital space, Nigerians have transformed the Lagos State Commandant of the Nigerian Security and Civil Defence Corps into an…
Brand Authority: Features of an Expert Website
Defining your objective is important when building a website especially when you are building an authority website in order to promote an expertise, product or brand. An expert website is…
What is Social Media Marketing? – A Consumer Behaviour Research
Social Media Marketing (SMM) refers to the process of disseminating messages, gaining internet traffic or attention through social media websites in order to promote a personality, cause or marketing a…
Social Media, my business and I: Internet Marketing for Entrepreneurs
Social media , my business and i View more presentations from Deola Kayode.
MTN moves into the mobile advertising market
In a manner that positions MTN as a multi-player in the Nigerian market, MTN Nigeria launches MTN mobile Ads. After floating data hosting, tele-conferencing applications, MTN is using its clout to expand…
Branding Essentials: Understanding Intellectual Property
The biggest component of a creative entrepreneur’s life is to create intellectual property which has become a powerful asset in Branding. Intellectual Property for creative entrepreneurs is a critical asset…