Profit. Conversions. Engagement. Traffic. Authority

With multiple devices and social media platforms connecting with today’s rapidly evolving customer requires a whole different playbook. It is true that digital marketing is not everything, but if you are truly looking to conect with your target audience today; it can change everything.

Who is this book for?

With gazillions of blog posts, articles, guides and books talking about social and digital technology, this book attempts to lay a thorough foundation in all aspects irrespective of which side of the business environment you find yourself;

• You are an entrepreneur and you want to know how all the noise about social
• and digital media can add value to you and your business.
• You are a business executive and your company’s response to digital and social media is to throw you into the terrain to deliver results – you either swim or sink.
• You manage people whose responsibility it is to deliver on social and digital media objectives.
• You are a social and digital media professional looking to practically deepen your knowledge and to expand your competence.
• You understand there’s a cultural component to marketing and are looking for case studies and how African people, brands and businesses are squaring and shaping up in an era where today’s African digital audience is evolving like magic.

In short, this book is written with several people in mind – students, founders, bloggers, entrepreneurs, marketers, startups and professionals of large and small businesses, who are charged with using the internet and social web to deliver on their business objectives.

This book runs through with a balanced tapestry of strategic and tactical snippets of advice designed to help smart executives and entrepreneurs stay informed, in-touch and ahead in this rapidly evolving industry. You’ll find the book useful for many different types of organizations, including people who run small startups, eCommerce stores, SaaS (Software as a Service) businesses, non-profit organizations, consulting, professional services, political campaigns, and more.

Here is what you get

• How to Develop your own Digital Brand Strategy
• How to develop your own Content Marketing Machine
• How to conduct your own Website Audit
• How to implement for own Paid Advertising Campaign
• How to run a social media Engagement cycle
• How to deal with Social Media Tactics
• How to use Online PR tactics for your business
• How to pivot your business in the face of competition and challenges
• Massive toolbox of digital engagement tools and tactics
• Tons of examples and case studies to nick ideas from