So how can social and digital media help your Business?

Profit. Conversions. Engagement. Traffic. Authority

With multiple devices and social media platforms connecting with today’s rapidly evolving customer requires a whole different playbook. It is true that digital marketing is not everything, but if you are truly looking to conect with your target audience today; it can change everything.

Who is this book for?

With gazillions of blog posts, articles, guides and books talking about social and digital technology, this book attempts to lay a thorough foundation in all aspects irrespective of which side of the business environment you find yourself;

You are an entrepreneur and you want to know how all the noise about social
and digital media can add value to you and your business.
You are a business executive and your company’s response to digital and social media is to throw you into the terrain to deliver results – you either swim or sink.
You manage people whose responsibility it is to deliver on social and digital media objectives.
You are a social and digital media professional looking to practically deepen your knowledge and to expand your competence.
You understand there’s a cultural component to marketing and are looking for case studies and how African people, brands and businesses are squaring and shaping up in an era where today’s African digital audience is evolving like magic.

In short, this book is written with several people in mind – students, founders, bloggers, entrepreneurs, marketers, startups and professionals of large and small businesses, who are charged with using the internet and social web to deliver on their business objectives.

This book runs through with a balanced tapestry of strategic and tactical snippets of advice designed to help smart executives and entrepreneurs stay informed, in-touch and ahead in this rapidly evolving industry. You’ll find the book useful for many different types of organizations, including people who run small startups, eCommerce stores, SaaS (Software as a Service) businesses, non-profit organizations, consulting, professional services, political campaigns, and more.

Here is what you get

How to Develop your own Digital Brand Strategy
How to develop your own Content Marketing Machine
How to conduct your own Website Audit
How to implement for own Paid Advertising Campaign
How to run a social media Engagement cycle
How to deal with Social Media Tactics
How to use Online PR tactics for your business
How to pivot your business in the face of competition and challenges
Massive toolbox of digital engagement tools and tactics
Tons of examples and case studies to nick ideas from

Order for your copy now

What thought leaders are saying…

I highly recommend Digital Epidemic for those looking to take their business to the next level.
Gloria S. MangiCEO, African Queens Project
2013 World Summit Youth Award (WSYA) for digital social empowerment
Tanzania

Deola thoroughly takes you through the steps, A-Z, to help you develop the right kind of social business.
Melissa AgnesCrisis Management Speaker and Consultant, President of Agnes + Day Inc.

If you want to grow your business in this dynamic part of the world, study this book.
David Meerman ScottBestselling author of 10 books including The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
www.davidmeermanscott.com

Between a smart marketing book and a storybook on African brands and startups in this age of digital; Deola chose a nice spot in between. This book will save you months of surfing the internet for data and marketing ideas that actually work.
Idy EnangManaging Director at L'Oréal Central West

Behind the story of Africa’s rising is Africa’s digital transformation. Within that, is the book Deola has chosen to write; sharing the tools, techniques and examples on how to approach the social web in Nigeria and across the continent.
Mark KaigwaFounder of Nendo (Strategy & Storytelling Consultancy)

This book is a must buy for every serious organisation with an eye for digital customers in an increasingly digitalized world.
Chukwuemeka Fred Agbata Jnr. ``CFA``Founder,TECHwithCFA.com

If you’re looking to do business in Africa, understand the landscape or scale an existing business, this book is a must read.
Ngozi OditaCo-Founder/Executive Director, Social Media Week Lagos

This just might be the first book focused on the social and digital marketing world in Africa. Enjoy!
Adun OkupeAfricapitalism Research Fellow at University of Edinburgh Business School

In a casual and friendly way, Deola Kayode takes you by the hand and invites you into the enchanted world of digital marketing and social media.

Despite the title, Kayode clearly writes for social media users globally. However as a social media enthusiast on the African continent, I really enjoy when he goes African and tells us about inventions from this vast continent like Eskimi, Ndani and Mxit. Those cases studies add interesting insights and inspires me. I think you will be inspired too!

Lecturer/ PhD Candidate/ChairAshesi University College/ University of Ghana/ BloggingGhana

If you are in the service of the African market, this book is a must read if you must survive in the becoming years.
Douglas IdugboeFounder and CEO of Smedio.com

Download a free chapter of the book