Google’s updates always come silently, and the only the drop in search and pageranks make the lound noise nad the recent on of September 2013 was no different. To improve the search experience by making it more relevant and personal,based on content quality, location and authority. Many websites are already losing ranking and traffic and Search Engine Pros are alredy trying to find out what this means for search engine result pages (SERPs) and how people are able to locate you or your business when they need your product or service.
In the recent times, Google’s previous updates,Panda and Penguin were updates which made adjustments to parts of its search algorithm, but Hummingbird is being said to be a new algorithm entirely and it the most significant change to search in the last 3 years. It’s not just a major update or refresh, it’s an entirely new ranking algorithm.
In short, Google is getting smarter and want to deliver results to people who use Google everyday.
Here’s the infographic;