Email marketing is becoming bigger and as long as people are attached to theor emails, social media won’t make it go away. Email marketing is the business practice of broadcasting email messages with the intent to sell, evoke interest, awareness, building relationship or establishing credibility.
Ever heard the money is in the list? The list is the collation of names, emails and numbers of people you regularly communicate with and are willing to listen, buy and engage you in your field or market niche. That does not mean email marketing is buying emails and sending messages to huge number of people with the hope of getting the proverbial 1% selling rate. Email marketing is not flooding potential customers with ‘buy-buy’ emails with the hope that they will buy your products, it is about building a relationship. If you keep sending emails and interrupting people, they will consider it as spam and will immediately consider it spam and delete it. While this may be true in many cases, email marketing is working wonders if you know how to do it and can make it work for your company.
The fact that people cannot leave homes without their phones makes it powerful to reach them through email, phone and text. Email marketing helps you build a relationship with your potential customers, sustain the trust old customers and to ensure you have a ready market segment to reach ou to when you need it.
Why should you consider email marketing?
When considering email marketing versus cost of other marketing channels, email marketing trounces every othet one on cost and effectiveness. If here is a huge discount you are running in your shop or business, email marketing is a powerful way to send the message and you are sure it is reaching your customers wherever they are. Creating an opt-in email list is even awesome – you ensure people are the ones handing over their emails, saying that are interested in knowing what you have to say, what you have to sell and the fact that they believe in every useful, relevant information in every e-mail you send out.
If you are looking to manage your marketing budget and ensure you get the best for your efforts, then email marketing is the way to go.
If you do it right, email marketing is instant. You send your emails/newsletter/sales messages to your subscribers and you don’t have to wait for weeks to get that done. Once you are set up, you don’t need to wait for adverts to find them if you already have a database. The time between intent and results is crashed when you start by building an audience first for your business. If you take time to write a fantastic sales copy, you are sure to know how successful you campaign is and even maybe why.
The power of digital marketing is the ability to analyse your results. With email marketing, you are able generate all kinds of results in relation to your campaign. You can find out how many people opened your emails, how many read and clicked on the links inside, how many landed on a page you have given without buying or filling forms. In fact you can know how many unsubscribed or marked them as spam.
Instant analytics help to identify how you failed and succeeded and know how to adjust your method or messages immediately.
This is the secret juice of email marketing, you don’t have to be there to send an email every time. Email marketing can be automated to send an email based on what you potential customer does. This makes it easier for your company to schedule communications and messages in advance of what your customers may do.
Enter autoresponders. They are an incredibly powerful feature of email marketing software that ensure you can plan ahead of the campaign, literally send your email messages in advance and determine when, where and how they are sent out based your timing or your customers actions.
Email marketing is already gaining ground in Nigeria though it is fast reaching its peak around the world. Email marketing entails you developing content ideas, marketing strategy, messages, autoresponders and approach in order to reach your marketing objectives. It’s high time you added this to your marketing channels.