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Category: Strategy

Home Archive by Category "Strategy"

Emotional Storytelling: Why Brands are Campaigning through Authentic Human Stories

June 16, 2018deolaBranding, Social Marketing, Strategy, YouTube

Are you guilty of quickly clicking the YouTube skip button when some ads show up? Me too. However, there are sometimes I forget about actual video I was watching and…

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Crowdfunding: Funding your Ideas through Public Support

January 26, 2015deolaStartups, Strategy

Every day while most Nigerians complain about our problems and challenges, more and more people are praying for more problems. This is because within those problems, lie the power to…

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Act like a business; think like a Customer

December 15, 2014deolaStrategy

  As businesses and entrepreneurs seek to grow, expand and make more profits, one lesson they must never forget is that no matter how big you get, you must never…

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Recent Posts

  • Nigerians are Disloyal to Brands: Here’s one hard thing brands can focus on
  • Stop Hiding Behind Preparation.
  • Growth hides in Repetition.
  • Getting Marketing Back to the Seat of Revenue
  • In Nigeria, Trust Travels Faster Than Push Marketing
  • A Supportive Spouse is a Powerful Startup Advantage
  • Apple, Fela Kuti, and the Power of Cultural Signaling
  • People Mocked Leo Burnette with Apples: He Built a Brand with it
  • Let’s Start: MacBook Air M5 launches with Fela’s Songs
  • Nigeria @ 65: We are the Infrastructure

Recent Comments

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  • MD John Mary on NIGERIAN ROLE MODELS: Erastus Akingbola
  • Coach on How to kill your productivity – one day at a time
  • BEAUTYBLOG on Meet Dele Onibalusi, 18-year old Nigerian Authority on Guest Blogging
  • Gandhi on How to make your website mobile friendly – 11 digital platforms

Categories

Recent Posts

  • Nigerians are Disloyal to Brands: Here’s one hard thing brands can focus on
  • Stop Hiding Behind Preparation.
  • Growth hides in Repetition.
  • Getting Marketing Back to the Seat of Revenue
  • In Nigeria, Trust Travels Faster Than Push Marketing

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me@adeolakayode.com

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