Archive for January, 2012

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6 Reasons why Businesses should pay attention to #OccupyNigeria
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6 Reasons why Businesses should pay attention to #OccupyNigeria

By on Jan 16, 2012 in Branding, Change, entrepreneur, Goals, Hot Gist, Insight, Naija!, New Nigeria, social media, Uncategorized

‘A Negative brand equity is a death sentence’; the Goodluck Jonathan Government should have been listening to Mark Ritson. More rightly put, it can lead to suicide. The #OccupyNigeria train hit Nigeria like a thunderstorm bringing to bear what Nigeria’s foremost humanright’s lawyer, Femi Falana calls Nigeria’s most powerfully organised protest. The #OccupyNigeria protests, which [...]

Complete guide to Social Media Marketing for Start ups
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Complete guide to Social Media Marketing for Start ups

By on Jan 13, 2012 in Branding, Change, enterprise blogging, entrepreneur, Goals, Identity, Insight, Skill, social media

With the international surge in the number of startups coming into different traditional industries to cause positive disruptions, Social Media has played a powerful role. This therefore goes to imply that a killer social media strategy is the key to success. If your new enterprise is targeted at traditional media consumers it is important to [...]