Disintermediation: that is one word that defines the impact of social media on the movie music and publishing industries. The ability of various social media platforms to allow movie and music brands to directly reach their target audience has continued to reach amazing proportions with stars like Lady Gaga having 12,924,111 followers on Twitter alone. [...]
As technology continues to shift business and brand communications, innovative internet start ups are springing up on the Nigerian scene. Some digital advertising platforms are presently and silently taking the digital Nigerian digital space by storm. Some are silently swooping on Google’s market share in the search and display advertising while some are improving, creating [...]
Since Google launched its Google+ brand, the web and social media space haven’t recovered from its incredible launch – Consider it reached 10million members in 16days! (that took Facebook 552 and Twitter 780 days respectively!). From blogs to web reviews and analysis; the comparism between Google and Facebook has been unending on how one will [...]
Adeola Kayode is a Brand Strategy and Communications Consultant.
This blog explores Brand strategy and the emerging potpourri of Marketing Communication channels - PR, Social Media and Digital Marketing. Its power to small businesses!