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Month: February 2011

Home 2011 February

RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.

February 25, 2011deolaUncategorized

Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength…

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Sowambe social media awards – nominate me

February 20, 2011deolaUncategorized

Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).

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6 steps to giving life to your brand’s Facebook fan page in 2011

February 14, 2011deolaUncategorized

Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I…

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Maltina Launches its Brand website

February 8, 2011deolaUncategorized

In a bold move not really taken by most FCMGs in Nigeria, Nigerian Brewries Plc. has launched its Maltina’s website. The site is visually appealing and integrates a fan contest…

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4 attributes of highly effective logos

February 8, 2011deolaDesign, entrepreneur

Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just…

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Recent Posts

  • Nigerians are Disloyal to Brands: Here’s one hard thing brands can focus on
  • Stop Hiding Behind Preparation.
  • Growth hides in Repetition.
  • Getting Marketing Back to the Seat of Revenue
  • In Nigeria, Trust Travels Faster Than Push Marketing
  • A Supportive Spouse is a Powerful Startup Advantage
  • Apple, Fela Kuti, and the Power of Cultural Signaling
  • People Mocked Leo Burnette with Apples: He Built a Brand with it
  • Let’s Start: MacBook Air M5 launches with Fela’s Songs
  • Nigeria @ 65: We are the Infrastructure

Recent Comments

  • Ekene on Ideas rule the world… but then, who rules ideas?
  • MD John Mary on NIGERIAN ROLE MODELS: Erastus Akingbola
  • Coach on How to kill your productivity – one day at a time
  • BEAUTYBLOG on Meet Dele Onibalusi, 18-year old Nigerian Authority on Guest Blogging
  • Gandhi on How to make your website mobile friendly – 11 digital platforms

Categories

Recent Posts

  • Nigerians are Disloyal to Brands: Here’s one hard thing brands can focus on
  • Stop Hiding Behind Preparation.
  • Growth hides in Repetition.
  • Getting Marketing Back to the Seat of Revenue
  • In Nigeria, Trust Travels Faster Than Push Marketing

Contacts

me@adeolakayode.com

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