Archive for February, 2011

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RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.
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RESCUING YOUR BRAND FROM FALLACY: ensuring your brand delivers its promise.

By on Feb 25, 2011 in Uncategorized

Brand strength is most times quantified by the huge amount of money invested in programmes, advertising, high visibility shows and brand promotions engaged by organizations in a show of strength in market domination. However, most companies especially banks and service –oriented companies fail in their attempt to marry brand promise with delivery. If a strong [...]

Sowambe social media awards – nominate me
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Sowambe social media awards – nominate me

By on Feb 20, 2011 in Uncategorized

Just after The 2011 edition of The Future Awards, The Social Media Awards debuts in Nigeria and I was nominated (vote for me here).

6 steps to giving life to your brand’s Facebook fan page in 2011
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6 steps to giving life to your brand’s Facebook fan page in 2011

By on Feb 14, 2011 in Uncategorized

Just as a newspaper advert is not a media relations programme, creating a Facebook fan page is not a social media strategy. Social Media strategy goes beyond Facebook, though I think Faceboook may last for a long time; hype may aso shift away from it like is is happening to Myspace and FriendFinder. Most brands [...]

Maltina Launches its Brand website
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Maltina Launches its Brand website

By on Feb 08, 2011 in Uncategorized

In a bold move not really taken by most FCMGs in Nigeria, Nigerian Brewries Plc. has launched its Maltina’s website. The site is visually appealing and integrates a fan contest where you can upload your happy moment pictures and you stand a chance to win a VIP invitation to a programme sponsored by Maltina. (check [...]

4 attributes of highly effective logos
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4 attributes of highly effective logos

By on Feb 08, 2011 in Design, entrepreneur

Logos are one of the most prominent handles of any brand. In an age where people have more choices and less time in making buying decisions, you logo must just cut it with your target audience. Designing a logo does not begin with understanding the use of logo design software, it is about understanding the [...]