It is not uncommon these days to check up business cards and you are impressed by what you see… some other times you ask, ‘what is this?’. Some logos just look awful, at times I am presented with some logos that are so convoluted, I will have loved to ask, “who BUILT this?”. Logos are [...]
Even if your business is ignoring the growth, possibilities of social media and is busy ensuring the ban on Social Media in the office is upheld, three categories of people are still using it – your clients/customers, your competitors and… wait for this… your employees still sneak ( maybe you should seize phones! lol). If [...]
The changing nature of media relations is challenging PR specialists. New tools and techniques of achieving PR objectives are emerging and brand managers, PR agencies are experiencing some of the greatest disruptions and realignments in the way it is practiced. Conversations are going on online and new categories of influencers are emerging – Bloggers and [...]
Adeola Kayode is a Brand Strategy and Communications Consultant.
This blog explores Brand strategy and the emerging potpourri of Marketing Communication channels - PR, Social Media and Digital Marketing. Its power to small businesses!