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Archive for December, 2010

7 things your customers won’t tell you (and social media will)

By deola on Dec 29, 2010 in Uncategorized

All branding and marketing activities are directed towards the customer/consumer. In the process of building our brands and products, complaints, solutions and comments offered by this ultimate focus of our business activities (customer/consumer) can provide fundamental insights for growing our business and dealing with customer care. If you sit in your posh office engaging ad [...]

Who invented this crazy English Language anyway?

By deola on Dec 24, 2010 in Uncategorized

I discovered this post was lost and decided to re-post it. Its fun Friday and I woke up smarting for war. Not that my resumption at work is too far (I’m looking forward to resuming on Monday) but I need to dissipate some energy and I needed something or someone to get annoyed with. My [...]

What to do when social media attacks your brand

By deola on Dec 19, 2010 in Book Review, career, enterprise blogging, entrepreneur, Goals, Identity, MisConceptions

One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities and the explosion of social media in particular, more challenges are being thrown at reputation managers and businesses alike. While some businesses are not oblivious [...]

Social Media Engagement: What is GTBank doing right?

By deola on Dec 19, 2010 in career, enterprise blogging, entrepreneur, Wisdom

It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple ad campaigns and increase in bottomline are no longer simple equations – advertising agencies are working overtime and business owners are getting worried. This is [...]