All branding and marketing activities are directed towards the customer/consumer. In the process of building our brands and products, complaints, solutions and comments offered by this ultimate focus of our…
Who invented this crazy English Language anyway?
I discovered this post was lost and decided to re-post it. Its fun Friday and I woke up smarting for war. Not that my resumption at work is too far…
What to do when social media attacks your brand
One of a company’s most valuable asset is its brand equity – that emotional connection that people have with an organization’s product/service. However, with the rapid influence of internet communities…
Social Media Engagement: What is GTBank doing right?
It is no more news that customers are evolving. The individual habits and expectations of modern consumers have changed the landscape into which marketing and advertising campaigns are launched. Simple…
Are our problems insolvable?
I was invited to Ife to speak in Ile-Ife, Osun State (Nigeria) over the weekend to the students of the Student Christian Movement where I once served as a member…
D.E.T.A.I.L.S – it can save your life
I was used to hating details. They are just simply boring; being a creative person, I prefer to let someone else take care of the finicky part of work while…